∞ Jeremy on Trust

Published under Mango Paper, Jun 30, 2024

Jeremy Keith writes,

In their rush to cram in “AI” “features”, it seems to me that many companies don’t actually understand why people use their products.

Google is acting as though its greatest asset is its search engine. Same with Bing.

But their greatest asset is actually trust.

This is spot on.

When I need to search for good Asian restaurants in Bay Area, I don't trust Google nor Yelp. I open 小红书 (RED)'s search box by default. I trust it to have the results I need.

If I use a search engine I need to be able to trust that the filtering is good.

Small difference: it's not about the filtering. It's simply about the results. Not all results nowadays are indexed or even indexable by Google.