∞ Highlighting Journalism on Mastodon

Published under Mango Paper, Jul 3, 2024

From Eugen Rothko,

To reinforce and encourage Mastodon as the go-to place for journalism, we’re launching a new feature today. You will notice that underneath some links shared on Mastodon, the author byline can be clicked to open the author’s associated fediverse account, right in the app. This highlights writers and journalists that are active on the fediverse, and makes it easier than ever to follow them and keep up with their future work—potentially across different publications. Writers often work with different publishers over the span of their careers, but Mastodon is the perfect platform to amass a loyal audience that you, as the author, truly own, and can take with you across the fediverse.

This is such great news. I love blogs and journalism, and I hope this can help authors to reach more audiences.

Technically it's simple to enable for your website:

We’ve decided to create a new kind of OpenGraph tag—the same kind of tags you have on your website to determine which thumbnail image will appear on the preview for the page when shared on Discord, iMessage, or Mastodon. It looks like this: <meta name="fediverse:creator" content="@Gargron@mastodon.social" />.

Of course I just added my fediverse:creator tag to mangoumbrella.com adopting this feature. It's allowlist only though. Let's find out when it's rolled out to Mango Umbrella or everywhere else.