∞ Hamburger Menus Are Terrible
What happened when a hamburger menu is removed:
Customers used the app more frequently: the number of sessions more than doubled!
They spent more time in the app: session time increased 70%
We ultimately saw more customers return, with a 65% increase in daily active users nearly overnight.
Honestly, I didn’t see the hamburger menu was harmful as I use it constantly when it is there. After reading redbooth’s post and playing a few apps on my phone, I slowly see why it is a really terrible design.